Archive.Social.About.

× Archive. Social. About.

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    Bevvy.

    As part of my final second-year university project, I had the opportunity to work with the award-winning advertising agency Droga5.

    Bevvy Brief

    The brief consisted of re-branding and making Asda Own-Brand Lager cool, as well work on its advertisement.
    While inviting 18-30 year olds to celebrate with "bevvy" the trippy, odd and zoned out feeling that alcohol gives, "bevvy" has asserted itself as the entry point into beer, the gateway to being cool.

    Bevvy Activation version 1
    Bevvy Activation version 2
    Bevvy Activation version 3
    Bevvy Activation version 4
    Bevvy Activation version 5
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    Bevvy Activation version 7
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    Bevvy Activation version 10
    Bevvy Activation version 11

    Documentation


    Bevvy Activation version 12